How to Leverage Influencers for Your Holiday Campaign

The holiday season is just around the corner, and you might be feeling the pressure to score a touchdown with your marketing campaigns. If you are looking for a way to spice up your strategy and reach new audiences, you might want to consider working with influencers. 

Take into consideration, for example, how SKIMS, the shapewear and loungewear brand founded by Kim Kardashian, recently launched a new campaign featuring the Mahomes family. The family, which consists of Chiefs quarterback Patrick, his wife Brittany, and their two children, Sterling and Bronze, posed in the new matching holiday PJ collection. Their appearance in the ad made waves and brought in a new audience for SKIMS, football fans. 

This new campaign has us thinking: how can influencers be an incredible tool for holiday marketing campaigns? 

Here are some ways to use influencers and their benefits. 

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Partnering with influencers allows you to offer exclusive promo codes and discounts to their followers. This can incentivize them to buy your products and allow you to track the effectiveness of your campaign. 

Holiday giveaways.

Influencers love to do giveaways because they engage their followers and grow their following base. Collaborating with influencers to host giveaways of your product or gift cards can generate buzz, engagement, and word-of-mouth referrals for your brand. 

Countdowns.

Countdowns. Create a sense of excitement and urgency by having influencers share a countdown to your holiday launch or sale. This can build anticipation and drive traffic to your website or store. 

New communities and fanbases.

Working with an influencer is a great opportunity to tap into new communities and fanbases you haven’t reached before. You can find influencers who match your target audience and niche and find a whole new group of people who will love your product. 

Gift Guides.

During the holiday season, people are always looking for inspiration and ideas for what to get their loved ones. Asking an influencer to feature your product in a holiday gift guide is a great way to get your product on people’s minds. 

Paid Ads.

If you plan to launch a paid advertising campaign this holiday, why not leverage partner content? This is the perfect opportunity to tap into a lookalike audience, which can simultaneously build both the brand and influencer’s reach. It’s a win-win situation for both parties. 

Are influencers really that powerful? The answer is yes. As content creators who have curated and nurtured their followings over time, they have the power to influence the opinions, behaviors, and actions of their audience. It is important to understand your influencer’s audience and ensure that the partnership is strategic. Using an influencer or a public figure, such as the Mahomes family, in your holiday campaign is a great way to capture new audiences and get people talking about your product. 

Whether you choose to work with celebrities, athletes, bloggers, or micro-influencers, you can benefit from their reach and relevance. Influencers are a great way to make your campaign more effective, engaging, and memorable. 57% of shoppers in the United States plan to make purchases during the holiday season, and this is a market you don’t want to miss out on. 

If you want to leverage influencers for your holiday campaign, you need to start planning early. The holiday season is a busy and competitive time for both brands and influencers, so you need to secure partnerships and align your goals and expectations. Check out this blog post about choosing the right influencer for your brand, and this one for some more tips on holiday marketing. 

Are you ready to use influencers in your holiday campaign? Contact us today, and we'll help you find the best influencers for your brand and budget.