Gen Z-ers are the trendsetters. The large majority of influencers fall into this age range, and they have more power than anyone else on the internet today. Gen Z has been considered one of the most influential buyer groups in the United States today, and they should not be overlooked.

We’ve all seen it: scrolling our feed, enjoying posts from family and friends, a reel or two from our favorite celebrities, and then in the middle of it all: a paid ad.