STRATEGIES FOR SUCCESS: Boost Your Instagram Presence and Visibility.

Instagram, in particular, is a powerful platform with many diverse functions. It offers users the ability to scroll, post, interact, and search. 

Trying to make your account more discoverable? There are several strategies you can implement to enhance SEO and increase visibility. 

The Instagram Explore page serves as a hub for discovering new content, accounts, and information. Instagram determines the Explore page content based on users' preferences, including accounts followed, liked photos and videos, and connections on the platform. 

Unlike most social media discovery methods driven by paid ads, the Explore page provides an organic way to be discovered. Each user has a totally unique feed that is generated through machine learning. 

It’s smart to aim to show up on people’s Explore page. It helps boost followers and engagement, which usually leads to increased conversions. To optimize your account’s SEO and appear on more feeds, there are a few tactics to consider. 

Optimize Your Profile. 

Ensure your username, bio, and profile picture are current and appealing to your target audience. Include a call-to-action and a link to your website or landing page. Craft a brief bio that showcases your personality while clearly defining your brand. Do not forget to include keywords that describe your business.

Use Relevant Hashtags. 

Hashtags are one of the best ways for users to find your content on Instagram. Using specific hashtags increases the discoverability of your content. Instagram allows up to 30 hashtags per post, but research shows that 9 to 11 hashtags optimize engagement. Do not underestimate the power of hashtags! 

Regularly Post High-Quality Content. 

The more content you can pump out, the better, but making sure your posts are visually appealing, engaging, and valuable to your audience is crucial for getting noticed by an audience you haven’t reached yet. Post consistently and figure out times when your desired audience is most active in order to reach more people.

Engage with Your Audience. 

Engagement is crucial for building trust, loyalty, and community on Instagram. Interacting with your audience shows them that you care about them. Make sure to spend time liking, commenting, replying, sharing, and saving their content. These are just a few ways to let your audience know you are listening to them, which in turn boosts your profile.

Collaborate with Influencers or Other Accounts. 

Collaborating with influencers and accounts that have a different follower base than you is a surefire way to have your account reach new audiences. It can be a mutually beneficial agreement for both accounts. Find an account that matches your brand’s values and mission to ensure the audience you reach is interested in you. By tapping into both of your influences, you’ll get to engage with current followers, gain new ones, and appear more frequently on the Explore page.

Use Alt-Text in Images. 

Alt-text is a feature in Instagram that allows you to add a description to your images for accessibility purposes. It allows users with visual impairments to understand what the image in your post is. It also helps Instagram index your content and in turn, show it to relevant users. Add alt-text by selecting the “Advanced Settings” option at the bottom of the screen before you post and then selecting “Write Alt Text.” Keep the description brief and accurate, using keywords for best results.

Take some time this week to implement these tactics. It is sure to enhance your Instagram visibility and SEO. Happy posting!