“The Algorithm Hates Me!” — Or Does It? A Real Talk Guide to Understanding Social Media Algorithms
We’ve all been there. You spend hours crafting a post. It’s clever, it’s beautiful, it’s everything. You hit publish… and crickets.
Naturally, you blame the algorithm.
But here’s the thing: the algorithm isn’t out to get you. It’s not some mysterious digital villain hiding behind your screen. It’s actually a system—a formula—built around one goal: to keep people on the platform longer.
Once you understand that, everything starts to make more sense. And more importantly? You can start showing up smarter.
So, What Is the Algorithm, Really?
Let’s demystify it: an algorithm is a set of rules that determines what content shows up in someone’s feed. It’s based on user behavior, content performance, and timing. While every platform has its own version, they all reward the same core things:
Attention
Engagement
Consistency
Think of it like this: if your content helps the platform achieve its goals (like keeping users active, entertained, or connected), the algorithm will likely boost you.
Different Platforms, Different Priorities
Each social media platform has its own “flavor” of algorithm. Here’s a quick breakdown:
⚡️ Instagram wants engagement. Reels, carousels, and posts that spark conversation or saves tend to perform better.
⚡️ TikTok is all about watch time. The algorithm doesn't care about follower count—it cares about whether people watch your video until the end.
⚡️ Facebook focuses on relationships. Posts that lead to meaningful interactions (comments, shares, conversations) rise to the top.
⚡️ LinkedIn values thought leadership. The algorithm favors long-form, valuable content that drives professional engagement.
⚡️ YouTube loves retention. If viewers stay through your video and keep watching others, the algorithm will reward you.
So… What Can You Actually Do About It?
We’re not here to sell you on quick hacks. (They don’t work long-term.)
We’re here to tell you this: your content strategy matters.
Here’s what works across the board:
✅ Hook early. People decide in seconds whether to scroll or stay.
✅ Create content worth saving and sharing. Not just liking.
✅ Engage with your community. That means not just replying to comments and DMs—but also showing up on other accounts. Comment, support, and connect with creators, brands, and potential followers. The algorithm notices when you're actively participating.
✅ Post when your audience is active. Timing still matters.
✅ Be consistent. It builds trust—with people and platforms.
The Algorithm Isn’t Your Enemy—Inconsistent Strategy Is.
You don’t have to “beat” the algorithm. You just need to understand how it works, and build a content system that aligns with it.
At TwentyThree, we believe that when you combine data, strategy, and a human-first approach to content, the results speak for themselves. You don’t need to chase every trend. You need to create content that works for your brand—and shows up in a way the algorithm can recognize.
Ready to stop guessing and start creating with intention?
Stick around—we’re breaking down more content strategy tips to help you show up smarter on every platform you use.