The Challenge
In Spring 2020, Jim McKelvey launched The Innovation Stack amidst growing uncertainty as the pandemic began to reshape the world. Traditional book marketing strategies were no longer viable, and after parting ways with a New York City-based agency, McKelvey sought a new approach to bring his vision to readers.

The Solution
Our team stepped in to manage content creation and strategy for his four social media platforms, crafting tailored messaging that resonated during a time of upheaval. We also launched paid ad campaigns, partnered with key influencers, and executed publicity initiatives to elevate awareness and engagement. By leveraging digital tools and data, we transformed McKelvey’s online presence into a dynamic engine for sales and engagement.

The Outcome
Over two years, our strategic efforts drove the sale of more than 60,000 books. Along the way, McKelvey’s social following grew by 35%, ad campaigns achieved a 5:1 ROI, and The Innovation Stack became a resource for readers navigating unprecedented challenges.

"Working with Alicia was a game-changer," McKelvey shared. "Their innovative approach amplified my message and made The Innovation Stack a success."