tropiclean pet care

INDUSTRY

Pet care

SCOPE OF WORK

Influencer Marketing

THE PROJECT

The Challenge

Cosmos Corporation sought to elevate two of its key brands—TropiClean Petcare and Enticer’s Dental Care—through tailored influencer marketing campaigns. The goal was to promote TropiClean’s PerfectPur Shampoo and Enticer’s Dental Care, driving both awareness and engagement in highly competitive spaces.

The Solution

Partnering with Cosmos Corporation, I developed distinct strategies for each campaign to meet their unique goals:

TropiClean PerfectPur Shampoo

  • Influencer Strategy: Secured 10 influencers with highly engaged pet-loving audiences.

  • Content Development: Provided creative briefs encouraging authentic storytelling and visually appealing content that highlighted the shampoo’s benefits.

  • Hashtag Integration: Coordinated custom hashtags to amplify reach and foster organic user engagement.

Enticer’s Dental Care

  • Influencer Strategy: Pivoted from an initial goal of securing 15,000 micro-influencers to working with 13 macro-influencers, enabling broader reach and higher-quality content.

  • Collaborative Messaging: Developed cohesive content plans to emphasize Enticer’s unique approach to pet dental care, resonating with both influencers and their followers.

  • Optimized Reach: Designed a campaign structure that maximized impressions and engagement through fewer, but more impactful, collaborations.

The Outcome

Both campaigns delivered significant results, demonstrating the power of influencer marketing to elevate pet care brands:

TropiClean PerfectPur Shampoo

  • Reach: Over 100,000 accounts engaged with campaign content.

  • Engagements: Garnered 22,000 interactions across influencer posts.

  • Hashtag Impressions: Achieved nearly 200,000 impressions using the campaign hashtag.

Enticer’s Dental Care

  • Reach: Connected with over 800,000 accounts through macro-influencer partnerships.

  • Impressions: Surpassed 2 million impressions across social platforms.

  • Engagements: Secured over 13,000 engagements, driving strong awareness and conversation around the product.

Conclusion

These campaigns showcased the flexibility and impact of well-executed influencer marketing strategies. By tailoring approaches to each brand’s specific needs, both TropiClean and Enticer achieved meaningful engagement and visibility, solidifying their place as trusted names in the pet care industry.