Gen Z-ers are the trendsetters. The large majority of influencers fall into this age range, and they have more power than anyone else on the internet today. Gen Z has been considered one of the most influential buyer groups in the United States today, and they should not be overlooked.

We’ve all seen it: scrolling our feed, enjoying posts from family and friends, a reel or two from our favorite celebrities, and then in the middle of it all: a paid ad.

In the world of digital marketing, social media still reigns supreme. It’s 2023, we know this. But it’s undergoing a shift.

When Diane and I first met, her effervescent personality instantly drew me in. Her presence exuded warmth and enthusiasm that was simply infectious. As the founder of Diane Lam Co, a highly prosperous venture dedicated to empowering online entrepreneurs, she epitomizes the true spirit of success